WTHN ‘Head to Toe Relief’
Launch

PRIMARY GRAPHIC DESIGNER, ART DIRECTOR, PHOTOGRAPHER

A 360-visual campaign promoting WTHN’s pain supplement release across digital and print. WTHN has both national (D2C) and NYC local (acupuncture studio) audiences, which means that messaging needs to be tailored to multiple audiences and offering combinations. The goal was to quickly message what pains could be alleviated in a way that spoke to both herbal wellness (D2C) and/or acupuncture (studio). To achieve this, I created a body-imagery forward campaign that could speak to one or both, with a graphic system and limited color palette that provided a compelling and informative snapshot of the supplements benefits, whether alone or as combined with acupuncture.

Drama and Relief

Feel better, look good doing it.

This campaign needed to have visual drama and catch the eye, while telling a story of how herbal wellness can be effective. Herbal wellness can be complicated to dive into, so it was important to create a mood and visual experience that helped connect the dots, helping this become the most successful single-supplement launch for WTHN. It also needed to split between a supplement-only customer and a supplement-plus-acupuncture customer (and provide compelling information to each) and fit within a holiday marketing space given the early-December launch.

Early Access Email

Launch Email

Category Shop Email

Wholesale Email

Pain Blend Focus

Credits

Graphic Design: Mekea Larson
Art Direction: Mekea Larson
Photographer: Mekea Larson
Models: Claire Jones, Alyssa Brieloff, Jasmine Wiin
Marketing Director: Alexis Guss
Social Campaign Manager: Alyssa Brieloff
Set Intern: Stuti Bagaria

Acupuncture Focus

Typefaces

Saol Standard Display Regular
Founders Grotesk
Bahnschrift Semi-Bold