Merit

In 2025, I took over work for Merit’s ecommerce & web design at King & Partners, helping them rework key web UX/UI elements to improve and scale the experience as the brand continued to grow.

While keeping to their brand ethos rooted in elegant minimalism with fashion sensibilities, I enhanced their collection and product pages to work with new products like The Uniform, The Minimalist, and Retrospect while helping kick off a digital refresh with an elegant reworking of their site navigation (launching soon).