King & Partners worked closely with Steve Madden to establish new brand positioning, culminating in campaign work that showcased the fresh brand vision globally, starting with key out-of-home placements across New York City.

As an Art Director on the project, I supported the Chief Creative Director during the pre/pro phase to curate directional photography + pose references that touched on the brand’s heritage while updating them with a modern, editorial approach. I also owned building out and elevating their e-commerce and still-life photography guidelines.