STEVE MADDEN CAMPAIGN

King & Partners worked closely with Steve Madden to establish new brand positioning, culminating in campaign work that showcased the fresh brand vision globally and in key out-of-home placements across New York City.

As an art director on the project, I supported the Chief Creative Director during the pre/pro phase to curate directional photography + pose references that touched on the 90s heritage while bringing them into the modern era, as well as building out and elevating their ecomm photography guidelines.