
WTHN Membership
Reimagining a wellness-based membership offering
2021-2022
As a company grounded in service-based offerings, WTHN needed a membership program that was enticing, community-focused, and catered to the busy lifestyle of its Manhattan clientele.
We reintroduced the membership with a community focus, clear value-based tiers, and a light, warm aesthetic. Our 360 campaign converted our NYC-local members while building trust on our national platforms through educational content.
My Role
Photographer
Designer
Art Director
Services + Deliverables
Creative Direction
Campaign Art Direction + Photography
Social Graphics + Rollout
Email Design
Print Collateral + Studio Signage
