WTHN New Packaging,
Elevated offerings, tailored to a growing market


year

2021-2022

Role

Art Director
Photographer
Prop Stylist

Focus

Creative Direction
Campaign Art Direction
Photography + Post Production
Prop Sourcing + Styling
Package Design
Social Campaign

ABOUT

WTHN reintroduced their signature supplement lineup in 2021. The goal was to elevate their supplement line through monthly subscriptions, clear messaging, and pared back, sustainable packaging. They reintroduced their signature supplement lineup with a brand new look and feel in 2021.

I concepted, styled, art directed and photographed all new packaging visuals, focusing on clean product shots that messaged the holistic ingredient lineup and quickly differentiated between supplement purpose. I also partnered with the packaging designers to finish out label design and prep for production.