
WTHN New Packaging
Elevated offerings, tailored to modern aesthetics
2021-2022
WTHN reintroduced their signature supplement lineup in 2021. WTHN wanted to elevate their supplement line through monthly subscriptions, clear messaging, and pared back, sustainable packaging. They reintroduced their signature supplement lineup with a brand new look and feel in 2021.
I concepted, styled, art directed and photographed all new packaging visuals, focusing on clean product shots that messaged the holistic ingredient lineup and quickly differentiated between supplement purpose. I also partnered with the packaging designers to finish out label design and prep for production.
My Role
Photographer
Designer
Art Director
Services + Deliverables
Creative Direction
Prop Styling
Campaign Art Direction + Photography
Social Graphics
Packaging design
