WTHN Pain Supplement Launch,
Holistic pain relief, without the stigma.


year

2021-2022

Role

Brand Director
Art Director
Photography

Focus

Creative Direction
Campaign Art Direction + Photography
Social Graphics + Rollout
Email Design
Print Collateral + Studio Signage

ABOUT

Head to Toe Relief was WTHN’s first new product since the brand launched. To tie together studio and D2C, we needed a campaign that could message acupuncture, supplements, or both.

We created bold, body-forward imagery, clean graphics, and a limited palette from within the brand – not just launching a product, but also expanding and elevating the brand world. The result was a 360-campaign that was compelling and informative, keeping a unified look and feel across both national and local touchpoints.