WTHN Pain Supplement Launch

WTHN is a national D2C and NYC-local studio brand specializing in acupuncture and herbal wellness. Head to Toe Relief was their first new product since the brand launched. To tie together studio and D2C, we needed a campaign that could message acupuncture, supplements, or both.

We created bold, body-forward imagery, clean graphics, and a limited palette from within the brand – not just launching a product, but also expanding and elevating the brand world. The result was a 360-campaign that was compelling and informative, keeping a unified look and feel across both national and local touchpoints.