WTHN Membership Campaign

PRIMARY GRAPHIC DESIGNER, ART DIRECTOR, PHOTOGRAPHER

A 360 visual campaign promoting the new membership offerings for WTHN, a studio meets DTC experience. The goal was to emphasize community and make acupuncture and herbal wellness an accessible lifestyle offering. To achieve this, I art directed and shot original campaign photography that evoked a welcoming, representative community, and created clear and compelling graphics that provided first a snapshot, then a deep dive into the offerings.

Tiers and community… and clarity

One of the biggest challenges was creating a web landing page for the membership without a developer, that appeared to be built in the same code as the rest of our site. I used our UX/UI kit to create a new landing page with new module setups that still fit within the system. I built slices in XD and Sketch that exactly matched our web rules, and aligned the static slices with the intended user flow for an uninterrupted navigation experience, without any back-end coding.

Press play above or click here

Homepage Banner Inclusion

Studio Page Banner Inclusion

Delegated and directed a motion freelancer for social content.

Credits

Graphic Design: Mekea Larson
Art Direction: Mekea Larson
Photography: Mekea Larson
Models: Claire Jones, Alyssa Brieloff, Jasmine Wiin,
Winnie Sabbat, Kara Ladd, Sabrina Poon
Marketing Director: Alexis Guss
Social Campaign Manager: Alyssa Brieloff
Set Intern: Stuti Bagaria

Typefaces

Saol Standard Display Regular
Founders Grotesk
Bahnschrift Semi-Bold