I was WTHN’s only full-time creative from 2020-2022, working as multi-disciplinary designer, art director, and photographer. I was placed by Farrynheight to help implement the rebrand they facilitated, working closely with their team until the WTHN team expanded to take over. 

During my time, I worked with external agencies on packaging and web design; owned all print, digital and social design; and went from Art Director on set to concepting, producing, art directing, and photographing all campaigns. This often included solving challenges like $0 shoot budgets or 1 week turnarounds from concept to launch, often learning while doing in order to keep WTHN a competitor in the growing wellness space.

While I was brand designer, WTHN expanded their studios, refreshed their packaging, and opened wholesale accounts everywhere from Nordstrom to Erewhon.